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3. Prepare a recruitment and retention plan for this company that specifically targets women employees.

The UK construction industry had a similar phenomenon where women were intimidated from joining due to the perceived barriers beginning with difficulties in joining the industry that very couture was so different and including discomfort in participating in tasks that were so alien to their nature. The UK construction industry accordingly encouraged females to take on the more mainstream roles in the industry such as design, engineering and construction itself. They did so, not only by making their culture more female-oriented (i.e. By decreasing the aggression), but also by providing females with training specific for those jobs and by deliberately reducing and punishing male aggression. They also offered females competitive wages and attempted, in all cases, to make conditions easy for them (Fielden et al., 1998). Skype can do the same. Most importantly, if Skype recruiters approach their task with confidence in women's skills and respect towards their candidates, they will more likely be successful as a study on recruiters who approached women as candidates for seafarers showed (Thomas, 2004).

4. List three (3) potential obstacles that this company could face